Sara Blakely wanted footless bodyshaping pantyhose to wear with her cream-colored pants and open-toed shoes, but she couldn’t find them anywhere. Frustrated consumer turned entrepreneur, Blakely took $5,000 in savings and began her adventure in the $2 billion male-dominated hosiery industry.
Finding Your Leg Up: Inventing the Career of Your Dreams
Sara Blakely, Spanx founder, shares with audiences several key concepts she believes helped her company become what it is today — market leader with $400 million in annual sales. Blakely talks about how failure comes from staying in your comfort zone rather than stretching yourself. She shares how not knowing your marketplace or even the product you are developing can have its positives. She pursued her idea, researched and learned what she needed to know, hired others who were experts in the industry, and was committed to her mission. Blakely says that just like you shouldn’t take “no” for an answer from anyone else, you shouldn’t take “no” for an answer from yourself. Her inspiring story offers motivation for those with big dreams: “Believe in your idea, trust your instincts, and don’t be afraid to fail.”